Practice works with clients to build substantial,
profitable growth through superior marketing complementing
traditional strengths in industry/client knowledge,
strategy, and organization are marketing professionals
with deep expertise in branding, sales, pricing,
customer relationship management, and e-Marketing.
Business-to-Business Marketing: We help
clients stimulate growth through a comprehensive
approach to business-to-business marketing that
covers strategic issues, marketing tactics, and
Branding: We help clients build shareholder
value through end-to-end branding capabilities,
including brand strategy, brand architecture,
and brand delivery.
Customer Insights: We generate qualitative
and quantitative market research that reveals
insights into customer needs, enabling clients
to address critical business issues.
Customer Loyalty: We work with clients
to develop targeted approaches to improve customer
loyalty that work on the most powerful levers
for profit growth. We do this by taking a broad
but measurable view of loyalty based on patterns
of customer migration - the change in customer
value over time.
Customer Relationship Management (CRM):
Drawing on expertise in customer segmentation,
migration and valuation, program design and management,
and organization and capability building, we customize
CRM strategy, identify opportunities to improve
loyalty, and reshape "go-to-market"
programs for clients.
e-Marketing: Our holistic approach enables
us to develop a winning e-marketing strategy that
simultaneously delivers profitable growth and
a distinctive customer experience.
Marketing Organization and Capability Building:
By focusing on marketing capabilities that link
directly with clients' strategic and economic
objectives, we help clients create marketing organizations
that contribute directly to growth.
Marketing Spend Effectiveness: We work
with clients across a broad range of industries
to help them build brand presence more quickly
and effectively. We develop effective marketing
spending programs for new and existing brands,
geographies, and channels. Our clients benefit
from our understanding of the broader strategic
issues business units face as well as our experience
in improving operations and organization performance.
Marketing Strategy: We draw on expertise
in pricing, branding, and sales-force management
to create comprehensive strategies based on an
understanding of customer needs across three dimensions
of benefits: functional, relationship and process.
Pricing: Focusing on value rather than
cost, we examine how current and future supply,
demand, and cost dynamics affect overall industry
Sales and Channel Management: We combine
expertise in business strategy and customer profitability
with a deep understanding of changing customer
needs, technology evolution, innovative "go-to-market"
strategies, consultative versus transactional
selling models, skill building and compensation